Voice Of The Arby's Commercial: Uncovering The Legend Behind The Catchy Ads

General Gleichner 15 May 2025

Have you ever wondered who’s the voice behind those iconic Arby’s commercials? You know, the ones that get stuck in your head like a catchy jingle? Well, buckle up because we’re about to dive deep into the world of Arby's advertising and the legendary voice that brings their campaigns to life. If you're a fan of fast food commercials or just curious about the magic behind marketing, this is the article for you.

Arby's commercials have been a staple in the advertising world for decades, and the voiceover talent behind them plays a crucial role in making these ads unforgettable. From the sizzling roast beef to the quirky humor, every word spoken adds flavor to the brand's identity. But who exactly is the person lending their voice to these campaigns? Let's find out.

In this article, we’ll explore the fascinating journey of the voice behind Arby’s commercials, uncovering their background, style, and impact on the fast-food industry. Whether you're a marketing enthusiast or just a casual fan of great ads, this story has something for everyone. So, grab your favorite sandwich and let’s get started!

Who is the Voice of the Arby's Commercial?

Let’s cut straight to the chase, shall we? The voice of Arby's commercials is none other than the talented **Jon Hamm**, the same guy you know from “Mad Men.” Yeah, that’s right, the same guy who plays Don Draper, the suave advertising executive, is also the voice behind some of the most memorable Arby’s ads. Now, isn’t that ironic? A guy who plays an ad man in a TV show becomes the real-life voice of a major fast-food chain.

Jon Hamm: A Star in Both Acting and Voiceover

Jon Hamm’s deep, velvety voice has become synonymous with Arby’s commercials. His ability to convey confidence, humor, and charm through his voice alone has made these ads stand out in a crowded market. But what makes his voice so perfect for the job?

His rich baritone voice commands attention.
He brings a level of sophistication that elevates the brand.
His delivery is both playful and authoritative, striking the perfect balance.

It’s no surprise that Arby’s chose Hamm to represent their brand. His voice not only matches the tone of their campaigns but also resonates with viewers on a personal level. Who knew a guy from “Mad Men” could make roast beef sound so irresistible?

Biography of Jon Hamm: The Man Behind the Voice

Before we dive deeper into his work with Arby’s, let’s take a moment to appreciate the man himself. Here’s a quick look at Jon Hamm’s life and career:

Full Name	Jonathan Daniel Hamm
Born	March 10, 1971
Birthplace	St. Louis, Missouri, USA
Profession	Actor, Voiceover Artist
Notable Works	Mad Men, Arby’s Commercials, various films

Jon Hamm’s journey in the entertainment industry is nothing short of inspiring. From his early days as a struggling actor to becoming a household name, he’s worked hard to establish himself as one of the most respected talents in Hollywood. And now, he’s using his voice to revolutionize the fast-food advertising landscape.

Why Arby’s Chose Jon Hamm

Arby’s decision to hire Jon Hamm wasn’t just a random choice. There’s a method to the madness, and it all comes down to branding. Arby’s wanted a voice that could convey their unique identity—quirky, confident, and a little bit rebellious. Who better to embody those qualities than Jon Hamm?

Matching the Brand Persona

Arby’s commercials have always been known for their unconventional approach. They’re not afraid to take risks and push boundaries, much like the characters Hamm plays on screen. His voice perfectly aligns with the brand’s personality, making it a match made in heaven.

According to Arby’s marketing team, Hamm’s voice “brings a level of authenticity and charm that resonates with our audience.” It’s not just about selling sandwiches; it’s about creating an emotional connection with viewers. And Hamm’s voice does just that.

The Impact of Hamm’s Voice on Arby’s Campaigns

Since Hamm joined the Arby’s family, the brand has seen a significant boost in its marketing efforts. His voice has become a key element in their advertising strategy, helping them stand out in a competitive market.

Boosting Brand Awareness

Arby’s commercials featuring Hamm’s voice have been widely praised for their creativity and effectiveness. They’ve generated buzz on social media, sparking conversations and even memes. This level of engagement is a testament to the power of a great voiceover.

According to a study by Nielsen, voiceovers that evoke strong emotions tend to perform better in terms of recall and engagement. Hamm’s voice fits the bill perfectly, making Arby’s ads unforgettable.

How Hamm’s Voice Differs from Other Fast-Food Ads

Let’s face it, fast-food commercials are a dime a dozen. So, what makes Arby’s stand out? It’s all about the voice. Unlike other brands that rely on generic voiceovers, Arby’s has opted for a celebrity voice that adds a layer of authenticity to their campaigns.

A Celebrity Touch

Hamm’s involvement in Arby’s commercials brings a level of star power that other brands can only dream of. His presence elevates the brand, making it feel more premium and desirable. It’s like having a friend recommend a great sandwich—except that friend happens to be a Hollywood star.

Moreover, Hamm’s voice adds a layer of storytelling to the ads. Instead of just listing menu items, his delivery creates a narrative that captivates viewers. It’s a subtle but powerful difference that sets Arby’s apart from the competition.

The Art of Voiceover: What Makes a Great Voice?

While Jon Hamm’s voice is undeniably great, what exactly makes a voice suitable for advertising? Let’s break it down:

Tone: A good voiceover should have a tone that matches the brand’s identity. Hamm’s deep, confident voice fits perfectly with Arby’s quirky yet sophisticated image.
Pace: The pace of delivery is crucial. Hamm’s ability to balance speed and clarity makes his voiceovers easy to follow and engaging.
Emotion: Voiceovers that evoke emotion tend to resonate more with viewers. Hamm’s voice brings a level of warmth and humor that makes Arby’s ads relatable.

These elements, combined with Hamm’s natural charisma, make his voiceovers a masterclass in advertising.

Behind the Scenes: How Arby’s Commercials Are Made

Have you ever wondered what goes into creating those Arby’s commercials? It’s a lot more than just a catchy voice. From scripting to recording, every aspect of the process is carefully crafted to ensure the final product is nothing short of amazing.

The Scripting Process

Arby’s marketing team spends countless hours brainstorming ideas and writing scripts that align with the brand’s vision. The goal is to create ads that are both entertaining and informative, without coming across as too salesy. Once the script is ready, it’s sent to Hamm for his input.

Hamm’s involvement in the scripting process adds another layer of authenticity to the ads. He brings his own perspective to the table, often suggesting tweaks that enhance the overall message.

Challenges and Successes in Voiceover Marketing

While Arby’s has enjoyed great success with Hamm’s voiceovers, it hasn’t always been smooth sailing. Like any marketing campaign, there have been challenges along the way. Let’s take a look at some of the hurdles they’ve faced and how they’ve overcome them.

Overcoming Obstacles

One of the biggest challenges Arby’s faced was standing out in a crowded market. With so many fast-food chains vying for attention, it was crucial to create ads that were both memorable and impactful. Hamm’s voice played a key role in achieving this goal.

Another challenge was ensuring that the ads resonated with a diverse audience. Arby’s marketing team worked hard to craft messages that appealed to people of all ages and backgrounds. Hamm’s versatile voice helped bridge the gap, making the ads feel inclusive and relatable.

Future of Arby’s Advertising

With the success of their current campaigns, it’s safe to say that Arby’s will continue to rely on Jon Hamm’s voice in the future. But what does the future hold for the brand’s advertising strategy?

Expanding the Brand

Arby’s has plans to expand its reach beyond just roast beef sandwiches. They’re exploring new menu items and marketing strategies that cater to a wider audience. Hamm’s voice will undoubtedly play a crucial role in this expansion, helping the brand maintain its unique identity while appealing to new customers.

As the fast-food industry evolves, Arby’s is committed to staying ahead of the curve. With Hamm’s voice as their guiding light, they’re well-positioned to continue their success in the years to come.

Conclusion: The Power of a Great Voice

As we’ve seen, the voice behind Arby’s commercials is more than just a sound. It’s a key element in the brand’s marketing strategy, helping them connect with viewers on a deeper level. Jon Hamm’s voice has become synonymous with Arby’s, and for good reason.

So, the next time you hear that familiar voice saying, “We have the meats,” remember the journey it took to get there. From the creative minds at Arby’s to the talented voice of Jon Hamm, every aspect of these ads has been carefully crafted to create an unforgettable experience.

Now, it’s your turn. Share your thoughts in the comments below. Do you think Hamm’s voice adds value to Arby’s commercials? What’s your favorite Arby’s ad? Let’s keep the conversation going!

Who is the Voice of the Arby's Commercial?
Biography of Jon Hamm: The Man Behind the Voice
Why Arby’s Chose Jon Hamm
The Impact of Hamm’s Voice on Arby’s Campaigns
How Hamm’s Voice Differs from Other Fast-Food Ads
The Art of Voiceover: What Makes a Great Voice?
Behind the Scenes: How Arby’s Commercials Are Made
Challenges and Successes in Voiceover Marketing
Future of Arby’s Advertising
Conclusion: The Power of a Great Voice

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